In order to improve, preserve and maintain, or even begin to notice rankings in Google, it’s important to follow these instructions. These steps have proven to produce first-page results, and continuing these efforts is crucial!
There is a balance that is necessary to maintain between Google and your readers. It’s important to think about your readers first when writing content because great-written content will produce conversions. The biggest point here is that if your readers can’t make sense of your content, Google can’t either. Google basically grades the quality of your content, so make sure you write it with good grammar and correct punctuation.
The first word of your headline should be your keyword for the page. Your keyword should also be the first word of the first sentence in your first paragraph. This is called keyword alignment. As a best practice, you should use your keyword twice in your first paragraph.
Work in your keywords throughout your content, but don’t overdo it. If you use them too much, your site will receive a penalty for keyword stuffing. Use your keywords naturally; don’t force them into your sentences or the keywords will make your content awkward to read.
Never change the order of words in your keyword phrases. If your keyword is allergy-friendly house cats, you need to keep all of those words in the right order. Changing the order of keywords means you are targeting a different keyword. “House cats that are allergy-friendly” is not at all the same as “allergy-friendly house cats.”
End every page in your site with a call to action. Clearly state what step your reader should take next (i.e. phone call, sign up for a newsletter, fill out a form, etc.). Also, don’t forget to use your keyword in your call to action.
Write lots of unique content. Never copy and paste content from somewhere else. Also, make sure that the content you write for this page is never used on another page on your site, or on another site. Duplicate content = Google penalties.