Website Manual

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Manual 2017-05-19T12:32:07+00:00

Your Website: A Big Picture View of How It Works

It’s really simple. We’ve all heard the saying ‘Content is king.’ It’s true and here’s why.

The more content you create on your website blog, the more content is created on your social media channels, the more links back to your site. The more links you create that lead back to your website, the more ‘authority’ you have. For example, the more links that point to your site withe the anchor text ‘hair salon’ the more search engines perceives your website to be about ‘hair salon’.

STEP ONE
Your website is optimized for specific keywords and designed to broadcast blog content to various social media networks including Facebook, Twitter, Google+ and Tumblr. There’s no reason to spend extra time managing these networks – your website can do it all.

STEP TWO
When you create content for those specific keywords, links are automatically generated on your blog that point back to the pages optimized for specific keywords. This alone creates quality backlinks but this step is magnified when content is shared on various social networks.

STEP THREE
When blog content is published to social media networks, it will eventually be shared with user networks on that social media platform. Each time that content is shared, it creates additional backlinks to your website.

STEP FOUR
The more content you create, the more SERPs (search engine results pages) you create and that generates money for Google. So make lots of content, on a consistent basis, and optimize your content by using the keywords your site has been optimized for.

STEP FIVE
Search engines love lots of content because with search engine result page, it sells a variety of advertising and increases their revenue. So make lots, use your keywords and let your website do the work.

STEP SIX
The more content that you can create on a regular basis that includes your keywords, the higher your search rankings.

Website Manual

Click on the following link and you’ll be presented with a dialog box asking for your username and password.

For username and password info, please refer to your website credentials spreadsheet.

From your WordPress Dashboard, find the ‘Media’ link in the left hand navigation. Look for the icon of the camera and music notes.

Hover over that link and you’ll be presented with a sub-menu, select ‘Add New’.

You’ll be presented with a new page and you’ll have the option to ‘drag and drop’ an image to the page, or use the ‘Select Files’ button to upload your image.

Once your image has finished uploading, you’ll see an image thumbnail.

From your WordPress dashboard, find the ‘Media Library’ link in the left hand navigation.

As you hover over that link, you’ll see a sub-menu with ‘Library’ at the top of the list. Click on ‘Library’ and you’ll be presented with a list of image thumbnails with the image names immediately to the right.

Hover over the image or the image name and you’ll find three links appearing underneath. Those links are ‘Edit, Delete and View’. Click on ‘Edit’ to launch the ‘Edit’ page.

On this page, you’ll find a larger thumbnail of your image with a ‘Edit Image’ button in the bottom left-hand corner.

To the right of your image you’ll find a ‘Scale Image’ widget that enables you to enter the desired size of your image. Click the blue ‘Scale’ button to apply the new size to the image.

Be sure to click the ‘Update’ button before closing the edit page or your changes will be lost.

In order to improve, preserve and maintain, or even begin to notice rankings in Google, it’s important to follow these instructions. These steps have proven to produce first-page results, and continuing these efforts is crucial!

There is a balance that is necessary to maintain between Google and your readers. It’s important to think about your readers first when writing content because great-written content will produce conversions. The biggest point here is that if your readers can’t make sense of your content, Google can’t either. Google basically grades the quality of your content, so make sure you write it with good grammar and correct punctuation.

The first word of your headline should be your keyword for the page.  Your keyword should also be the first word of the first sentence in your first paragraph. This is called keyword alignment. As a best practice, you should use your keyword twice in your first paragraph.

Work in your keywords throughout your content, but don’t overdo it. If you use them too much, your site will receive a penalty for keyword stuffing. Use your keywords naturally; don’t force them into your sentences or the keywords will make your content awkward to read.

Never change the order of words in your keyword phrases. If your keyword is allergy-friendly house cats, you need to keep all of those words in the right order. Changing the order of keywords means you are targeting a different keyword. “House cats that are allergy-friendly” is not at all the same as “allergy-friendly house cats.”

End every page in your site with a call to action. Clearly state what step your reader should take next (i.e. phone call, sign up for a newsletter, fill out a form, etc.). Also, don’t forget to use your keyword in your call to action.

Write lots of unique content. Never copy and paste content from somewhere else. Also, make sure that the content you write for this page is never used on another page on your site, or on another site. Duplicate content = Google penalties.

People love to look at pictures. So why deprive your audience of all the awesome pics you have to share? Here’s how to add images to your blog posts but most importantly, share those pics with your entire social media audience.

Step One
Locate the Featured Image widget located in the right hand column.

manual-set-featured-image

Step Two
Click on the ‘Set Featured Image’ hyperlink and choose your file from the media library.

Step Three
Once your image is set, you’ll want to ensure that its visible regardless of size.

manual-featured-image-widget

Step Four
Navigate to the Fusion Page Options section and find the ‘Post’ tab. On that table, find the section labeled ‘Featured Image Height’ and set that height to ‘auto’.

manual-featured-image-height

Step Five
Now save the post as a draft, schedule the post, or publish the post – you’ll have a beautiful image that is proportionally scaled to your website and Facebook page.

full-height-blog-post

In traditional blogging, content was often created and assigned categories. These categories helped visitors search for content but on our website – these categories are used to create quality backlinks to your website. These backlinks are what improve our search engine ranking and drive more traffic to your website.

While you may be tempted to use as many categories as you can with each post, having an excess of links on a page, all of which point to various pages on your domain, can be perceived as link spam.

When in doubt, use the big three keyword phrases – Hair Salon, Fort Collins Hair Salon, Greeley Hair Salon.

assigning-categories-blog-post

Since all content posted to your blog is automatically published to your social media channels – saving you time and creating more traffic to your website – it’s important that you take a few more minutes to ensure content looks great on Twitter.

Once you’ve completed writing your post, scroll down to the section called ‘SEO Settings’ and navigate to the tab labeled ‘Social Networks Listing’.

Add your title, description and featured image but most importantly – set the Twitter Type post to ‘Summary Large Image’.

social-networks-listing

The result is amazing!

twitter-type-large-image